Digital Marketing
Digital Marketing is an area of marketing that uses online channels and platforms to promote products, services, or brands.
Description
It involves techniques such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and influencer marketing. Digital marketing helps businesses reach a larger audience, engage with customers, and drive sales through digital channels like websites, social media, search engines, and email.
Benefits of the course
- Techniques for optimizing websites and content for search engines (SEO).
- Social media marketing, including strategies for platforms like Facebook, Instagram, and Twitter.
- Email marketing, PPC campaigns, and online branding strategies.
Topics for this course
MODULE 1:
1. Introduction to Marketing and Integrated Marketing Communication.
2. Traditional vs Digital Communication Channels.
3. Introduction to Digital Marketing
4. Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu)
» Objectives
» Target Audience
» Media
» Message
» Budget
» Impact
2. Traditional vs Digital Communication Channels.
3. Introduction to Digital Marketing
4. Strategic Digital Marketing Plan and Sales funnel (ToFu, MoFu, BoFu)
» Objectives
» Target Audience
» Media
» Message
» Budget
» Impact
MODULE 2:
1. Website Design for project work
2. Tracking Website Traffic through Google Analytics 4
3. Content and Blog writing for Website
2. Tracking Website Traffic through Google Analytics 4
3. Content and Blog writing for Website
MODULE 3:
1. Design and launch of Google Search Ads
2. Design and launch of Google Display Ads
2. Design and launch of Google Display Ads
MODULE 4:
1. Search Engine Optimization (SEO)
2. SEO Audit
3. On Page – Keywords
5. Off Page – Link building
6. Tools – Google Keyword Planner, SEMrush
2. SEO Audit
3. On Page – Keywords
5. Off Page – Link building
6. Tools – Google Keyword Planner, SEMrush
MODULE 5:
1. Consumer journeys and Channel Attribution in Google Analytics
2. Video ads on YouTube for Brand Awareness
2. Video ads on YouTube for Brand Awareness
MODULE 6:
1. Creating and managing social media Pages
2. Creating and Managing Brand communities
3. Social Media Planning and Scheduling
4. Landing page design
2. Creating and Managing Brand communities
3. Social Media Planning and Scheduling
4. Landing page design
MODULE 7:
1. Nurturing your leads for Sales
2. Email Marketing / WhatsApp marketing
» Effective copywriting for successful email campaigns
» Nurturing email Subscribers and leads
» Lead conversion
2. Email Marketing / WhatsApp marketing
» Effective copywriting for successful email campaigns
» Nurturing email Subscribers and leads
» Lead conversion
MODULE 8:
1.Performance Evaluation of Campaigns
2. Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)
3. Starting up / Managing -Digital Marketing Agency
4. Project presentations
2. Click through rate (CTR), Cost per click (CPC), Cost per lead (CPL), Cost per acquisition (CPA)
3. Starting up / Managing -Digital Marketing Agency
4. Project presentations
MODULE 9: PAID CAMPAIGNS FOR LEAD GENERATION AND SALES ON SOCIAL MEDIA
» Facebook Ads
» Instagram Ads
» Twitter Ads
» LinkedIn Ads
» Instagram Ads
» Twitter Ads
» LinkedIn Ads
